ABOUT US
Our story…
Fitnessworx Kids was founded in 2004 with one simple goal: to help children discover that being active can be fun.
Over the past 20 years we’ve grown from children’s fitness classes into one of Melbourne’s leading providers of unique active experiences for kids. Today we create unforgettable birthday parties, exciting school holiday programs, engaging school and OSHC incursions, and weekly classes that build confidence, develop movement skills and get children genuinely excited to be active.
How is Fitnessworx Kids Different?
We don’t just run activities—we create experiences kids can’t stop talking about.
At Fitnessworx, every game, challenge and adventure is carefully designed to keep children moving, laughing and building confidence. While they’re busy having the time of their lives, they’re also developing coordination, teamwork, resilience and lifelong movement skills.
Unlike many children’s activities that focus on one sport or one skill, our programs are packed with variety, imagination and adventure. From birthday parties and holiday programs to school incursions and weekly classes, every Fitnessworx experience is inclusive, engaging and designed so every child can feel successful.
It’s why, after more than 20 years, children still leave asking the same question…
“Can I come back again?”
What we do at Fitnessworx Kids?
Physical Activity Beyond Traditional Sport
At Fitnessworx, we believe every child deserves to discover that being active can be fun.
While organised sport is a wonderful fit for many children, we also know it’s not the right environment for everyone. Some children thrive in team sports, while others simply enjoy moving, exploring and learning in a more relaxed, creative and non-competitive setting.
That’s why we’ve spent more than 20 years creating unique active experiences that put enjoyment first. Whether it’s a birthday party, school holiday adventure, weekly class or school incursion, every Fitnessworx program is designed to keep children moving while building confidence, coordination, teamwork and fundamental movement skills.
Our activities cater for children of all abilities and experience levels. Rather than focusing on competition or mastering one particular sport, we expose children to a wide variety of movement through games, challenges and imaginative play in a safe, supportive and inclusive environment.
Because when children are having fun, they naturally become more active—and that’s where a lifelong love of movement begins.
Our Program Philosophy
More than just keeping kids active!
At Fitnessworx, every game, challenge and adventure has been designed with purpose.
While children are busy laughing, playing and having fun, they’re also developing confidence, coordination, resilience, teamwork, problem-solving skills and the fundamental movement skills they’ll use throughout life.
Research consistently shows that regular physical activity doesn’t just benefit children’s physical health – it also supports concentration, memory, behaviour, emotional wellbeing and learning.
Built on the Principles of Physical Literacy…
Our programs are grounded in the principles of Physical Literacy – the development of the confidence, competence and motivation to enjoy being active for life.
Rather than encouraging children to specialise in a single sport from an early age, we expose them to a wide variety of movement experiences including balance, agility, coordination, throwing, catching, jumping, climbing and creative movement.
This broad foundation helps children become more capable, more confident and more willing to participate in whatever physical activities they choose as they grow.
Creating a Lifelong Love of Movement…
Research increasingly shows that children benefit from experiencing a diverse range of physical activities rather than specialising too early in one sport.
By building confidence first and putting enjoyment at the centre of everything we do, we’re helping children develop a positive relationship with movement that can last a lifetime. Because when children enjoy being active, they’re far more likely to stay active.
Did you know?
Regular physical activity has been shown to support children’s memory, concentration, behaviour, emotional wellbeing and academic performance.
The Fitnessworx Kids Team...
Drew Mitchell
Director/Superhero
- Bachelor of Applied Science Human Movement/ Exercise Science
- Honours – Human Movement/Exercise Science
- PNG Olympic Athlete Development
- Regional Coordinator for the Australian Sports Commission on the Active After-school Communities program
- Playing for Life/Game Sense Accreditation
- Certificate IV Workplace Trainer
- Lectured in Kids Fitness
- Community Coach accreditation
- Circus Foundations, Tumble & Acrobalance and Trapeze level 1 & 2-4
- Dad
- Footy over Chick Flicks
Simone Minett
CEO/Chief Cheerleader
- Masters Applied Positive Psychology (Wellbeing Science) with first class honours from University of Melbourne
- BA Degree PR/Marketing
- 10 years in corporate Marketing Management roles in Australia and UK
- Small Business Certificate
- Certificate III and IV in Fitness
- PT for Children accreditation
- Designing children’s fitness programs accreditation
- Lectured in Kids Fitness
- Playing for Life/Game Sense
- Community Coach accreditation
- Level 3 Registered Exercise Professional
- Gym Lover
- Most importantly – Mum
- Weights over Cardio
Aleisha Norman
Operations Manager/Ninja
- Diploma of Dance Teaching and Management
- Circus Foundations
- Level 1 Aerial Hoop & Trapeze
- Intermediate Gymnastics Coach
- Cert IV Pilates
- Cert II in Dance
- Acrobatic Dance Teacher Training
- Chocolate over Lollies
Testimonial
” I have noticed a huge improvement in my son’s skills, behaviour, confidence and attention levels since starting with Fitnessworx. His teacher even commented on this noticeable difference in his school report, and asked what we were doing differently. Thanks to the awesome team at Fitnessworx. ” Michelle
@2026 Fitness Worx PL.
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